Web. Email. Social media. Along with magazines, newspapers and brochures, these are merely channels to carry your message.
The message is the bit that matters. If it does not say exactly what people want to hear, it will not matter how you say it.
If you know what folks want, and you can help them get it, you're halfway there. Then, knowing which communication types get their attention is important.
Now, the most vital element, you need to find the right words. No false modesty, I'm very good at that.
Just ask ABB, Direct Line, Panasonic, PC World, Royal Mail, Virgin or more than 100 other former clients since 1992.
My right words have worked in a wide array of B2B sectors including construction, industrial, business services, building services and electrical. Click on Clients for the full list. You'll also see consumer experience ranging from luxury overseas property to baby bedding. Most telling, though, may be the award-winning marketing agencies that have wanted my words when promoting themselves.
The success of your communications depends upon what you say.
I can offer you the right words.
Click on Contact and drop me a line about the words you need.